Where should I advertise your Oahu home?

When people ask me to list their home, they usually ask me how I will advertise.

"Will it be in the home magazines that are free on every corner? Will my house be in the newspaper classifieds? "

Then I have to explain in detail why those methods of advertising are a total waste of money. Last week a client of mine asked me to put her open house in the newspaper, even though I told her that it was a waste of money. So I spent the $100 to put it in the paper, and we had exactly 5 people come to the open house.

The previous 2 open houses were not in the paper and we had about triple the number of visitors. So clearly, the newspaper is a total waste of money!

I used to run a full page magazine ad in Homes and Land, which also happens to be a total waste of money. I never got one single buyer or client from that $800/month ad. Waste.

The only place where I have consistenly gotten great results is the internet. The web is powerful beyond your wildest dreams. I can reach people anywhere, anytime. I can pay for only the advertising I get results from. I can get free advertising. It's amazing.

If you ask me to list your house, I'll be advertising it on the web. I get about a dozen emails a day from people looking to buy homes. About 80% of my business comes from the web, while all my other advertising makes up the other 20%. It's a pretty amazing ratio isn't it?

So if you want to sell your home, find a Realtor that will advertise on the web. Find a Realtor with a great website. A website that makes you want to stick around and read it.