PBN reported today that Visitor spending in Hawaii increased 12.7 percent year over year to $874.2 million in March, thanks to across the board gains in visitors from Hawaii's major markets.

Air arrivals were 596,969 in March and cruise ships brought in 10,740 visitors.  Maui led the growth in visitor spending with a 25.2 percent increase to $257.7 million thanks, to a 14.2 percent increase in arrivals.

HTA said the strong gains on Maui were a result of new air services added in March from Edmonton, Calgary, Orange County, Los Angeles, San Jose and Sacramento, along with other new routes to Maui that began in late 2009.

More good news for tourism officials: Hawaii saw increases in arrivals from Korea and China, two markets that the state is counting on for future growth.

Year-over-year results from the top visitor markets for March:

  • 9.2 percent gain in arrivals by air (230,065 visitors) from the U.S. West;
  • 7.9 percent gain in arrivals by air (148,774 visitors) from the U.S. East;
  • 6.5 percent gain in arrivals (109,339 visitors) from Japan;
  • 17.3 percent gain in arrivals (50,745 visitors) from Canada.